Seoul was selected as the “2021 Best MICE City” by Global Traveler, a global business travel magazine.

Seoul once again confirmed its status as the best MICE city as it was awarded for the seventh consecutive year (2015–2021).

Global Traveler, a world-renowned business travel magazine, conducts its GT Tested Reader Survey targeting its 300,000+ subscribers to select the best for each category, such as MICE city, airline, and hotel. This year’s GT Tested Reader Survey Awards marked its 18th anniversary.

The reason Seoul was able to be recognized as the world’s best MICE city for such a long time is thanks to its efforts of continuously seeking ways to develop its MICE industry. Even during the COVID-19 pandemic, the Seoul Metropolitan Government (SMG) announced its comprehensive plan for hybrid-type MICE transition, as well as investing KRW 2.1 billion in a total of 117 MICE events through key projects, such as supporting hybrid international conferences using advanced contactless technology, selecting and supporting exhibitions for each developmental stage, and providing disinfection and insurance assistance for safe events.

Additionally, experts in law, accounting, labor and psychology are placed in the Seoul Tourism & MICE Company Support Center to provide free professional consultation to companies and workers experiencing difficulties due to the pandemic.

Based on these efforts, the SMG displayed significant achievements, such as sweeping prestigious awards in the international MICE sector, even amidst the pandemic. The quick marketing activities of the Seoul Tourism Organization’s MICE-dedicated Seoul Convention Bureau in response to the pandemic, such as establishing the 3D Virtual Seoul event platform, were recognized to receive the honor of obtaining three awards from international MICE institutions.

Additionally, as a result of carrying out active attraction and promotion activities, Seoul was able to successfully attract a total of 18 international conferences. Due to the prospect of multiple international meetings resuming offline, many domestic and international participants are expected to visit Seoul.