• Following the 2024 Skycoral, the second official Seoul Color is Green Aurora, a hue inspired by the everyday lives of citizens
• Green Aurora draws from the vibrant street trees of Seoul, illuminated by the soft glow of streetlights on the lush, green summer nights of this year

Next year, the vibrant yet serene Green Aurora will color the heart of Seoul, embodying a sense of calm and comfort. The Seoul Metropolitan Government (SMG) announced that Green Aurora has been chosen as the city’s official color for 2025. Inspired by the green glow of Seoul’s street trees under streetlights during the long summer evenings of 2024, the color carries a message of reassurance and encouragement for citizens navigating the stresses of daily life.

In November of last year, the SMG introduced the concept of selecting an official city color annually. For 2024, the inaugural color, Skycoral, was prominently featured in various events and city marketing initiatives throughout the year.

The Seoul Color is chosen to reflect the daily lives and interests of its citizens. This year, a professional agency conducted in-dept research and analysis using AI and big data, focusing on key trends across culture, environment, technology, and lifestyle. Based on this research, the defining theme of “long summer” emerged as a representation of major issues and citizens’ lifestyles, shaping the selection of Green Aurora as this year’s Seoul Color.