• Seoul wins 2024 Global Traveler Tested Reader Survey Awards, along with prizes from the U.S. and Singapore in the MICE sector
• Active promotion of Seoul’s appeal through support for domestic MICE companies, overseas marketing, and local promotions has played a key role
• Efforts are focused on hosting global events in future-oriented fields like bio, medical, AI, and robotics, as well as established sectors like beauty and e-sports

The Seoul Metropolitan Government (SMG) was named the “Best MICE City” once again this year, marking an impressive 10 consecutive years of winning the award. This recognition came after successfully hosting a series of high-profile international events, including the League of Legends World Championship Final, which was watched by hundreds of millions of fans worldwide; SEOULCon, where global influencers with millions of followers introduced the city through social media; and Smart Life Week (SLW), the Korean version of CES, along with numerous other events and group tours.

※ MICE is an acronym for Meeting, Incentive Travel, Convention, and Exhibition.

The SMG and the Seoul Tourism Foundation announced that Seoul was selected as the “Best MICE City” for the 10th consecutive year in the 2024 Global Traveler Tested Reader Survey Awards, with over 300,000 votes. As a result, the city is to be inducted into the Hall of Fame.

This year, Seoul not only won the Global Traveler award for 10 consecutive years but also achieved remarkable success by receiving prestigious MICE-related awards, including “Favorite Worldwide City” at the The Trazees (United States) and “Best Exhibition City (Asia)” at the M&C Asia Stella Awards (Singapore).

The success of Seoul in establishing itself as an international MICE city is attributed to its systematic domestic and international marketing efforts. The SMG has provided comprehensive support for the attraction and hosting of related events through its MICE industry support program, “PLUS SEOUL”. In addition, Seoul promotes its appeal as a MICE city by participating in overseas exhibitions and conducting local promotions.

The SMG also mentioned that it plans to focus on attracting MICE events in future strategic industries such as bio, medical, AI, and robotics, to reinforce Seoul’s image as a hub for advanced industries.