• From Jan. 7 to Jan. 10, 2025, Seoul is going to showcase a 1,040㎡ exhibition booth at CES 2025, 1.5 times larger than last year’s
• Among the companies participating in the Seoul Pavilion exhibition, 21 recipients of CES Innovation Award consulting are expected to win CES Innovation Awards

The Seoul Metropolitan Government (SMG) is set to operate its largest-ever exhibition booth for advanced startups based in Seoul at Consumer Electronics Show (CES), the world’s premier consumer electronics and information communication technology (ICT) event.

The SMG announced that from Tue, Jan. 7 to Fri, Jan. 10, 2025, it will host the Seoul Pavilion at Eureka Park, the startup-focused exhibition hall of CES 2025 in Las Vegas, USA. The pavilion will cover 1,040㎡(315 pyeong in Korea), an expansion of more than 50% compared to the previous year.

At CES 2025, the Seoul Pavilion will be the largest since Seoul first participated in CES in 2020, promoting a record-breaking 21 innovative companies from Seoul, including firms that have won Innovation Awards.

Through CES 2025, the SMG aims to showcase its cutting-edge advancements in AI, lifestyle technologies, and healthcare, demonstrating the collective strength of its startup ecosystem. Additionally, the city plans to support startups’ entry into global markets through on-site programs, including investor matchmaking and international competitions.