• The Seoul Metro Map honors in the Brands & Communication Design category, following last year’s award for S(e)oul Drops.
• It is recognized across multiple aspects for its consideration of vulnerable groups, including the elderly and individuals with color vision deficiencies, as well as for excellence in design.

The Seoul Metropolitan Government (SMG) has won the Red Dot Design Award, one of the world’s three major design awards, in the Brands & Communication Design category for two consecutive years. Following last year’s awards for the S(e)oul Drops and Seoul Light DDP, this year, the Seoul Metro Map, which is easy to see and read for everyone, has been selected as a winning entry.

The Seoul Metro Map, which won the award this year in the Brands & Communication Design category, was newly developed by the SMG after 40 years. It has received international recognition for its consideration of the vulnerable, such as the elderly and those with color vision deficiencies, as well as its excellence in design.

After developing the Seoul Metro Map last September and conducting experiments with both domestic and international users, the city found that the time required to find stations was reduced by up to 55%, while the time needed to navigate transfer stations decreased by up to 69%. For international users, the reduction in time was approximately 21.5% greater compared to domestic users, indicating a significant improvement.

Meanwhile, the Seoul Metro Map has also been recognized with an Excellence Award in the Best Practice category at the 2024 Korea Public Design Awards, organized by the Ministry of Culture, Sports and Tourism and the Korea Craft and Design Foundation.